Bestselling Author and International Speaker on World-Class Customer Service Delivers Keynote Address at ParaFest ?08 in Las Vegas, Nevada

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Las Vegas, NV and Vienna, VA (PRWEB) April 3, 2008 -- Parature, the global leader in on-demand customer service software (http://www.parature.com/), announced today that Robert Spector, bestselling author and international speaker on world-class customer service delivered the general session keynote address at ParaFest ?08, the company?s fourth and largest annual users? conference. ParaFest ?08 began April 2nd and will continue through April 4, 2008 at the Green Valley Ranch Resort, Spa & Casino (http://www.greenvalleyranchresort.com/) in Las Vegas, NV. This innovative conference is uniting Parature users from across the world to gain valuable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Mr. Spector is best known for writing the national bestseller, "THE NORDSTROM WAY: The inside story of America?s #1 Customer Service Company." His book takes the first and only up-close and personal look at how Nordstrom became the national standard of customer service and he is the only journalist ever given total access to the inner workings of the Nordstrom culture. The Nordstrom Way spent 17 weeks on the Business Week Bestseller List and has been translated into Japanese, Korean and Chinese. Mr. Spector?s inspiring keynote address broke down the elements of the Nordstrom philosophy, and he explained how they can be adapted for virtually every kind of organization, detailing the management principles that have made them the gold standard for customer service.

?We are excited that such a dynamic and charismatic individual as Mr. Spector presented the general session keynote address of ParaFest?08,? said Duke Chung, Parature CEO and President. ?His insight into the Nordstrom culture and the importance of satisfying customers to create loyalty is an invaluable advantage to the customers, partners, employees, and other industry experts that are attending this preeminent event.?

ParaFest ?08 is featuring an exciting mix of case studies, best practices workshops, and hands-on training sessions led by Parature customers and other industry experts. Attendees have the unique opportunity to exchange ideas and network with their peers as well as with Parature executives and staff. Attendees are also taking advantage of the Parature Solutions Center where they are meeting with Parature experts to experience new products and learn best practice tips and techniques for using Parature software.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company?s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today?s Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal?s list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 8 million end users worldwide. For more information, visit www.parature.com.

Media Contact:

Dayna Tenorio

571.730.6241

dtenorio @ parature.com

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